Gamification And The Power Of Influence | Fast Company - 0 views
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Gamification offers a means of applying the benefits of social engagement directly to your properties
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Gamification is fundamentally an analytics challenge
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The Behavior Analytics found within a smart gamification platform provide significant insight regarding what users are doing across your community
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In any industry, the need to manage your brand's community is pressing. Companies have invested significant resources into building community on social networks, but as Facebook and other social media sites continue to block access to your user data, smart marketers and business leaders are realizing that the real value of social engagement is found on their own web properties and applications. Gamification offers a means of applying the benefits of social engagement directly to your properties. It is a proven business strategy that enables businesses to influence the behaviors of your entire community, and exceed your user-driven business objectives.